On one hand, various media reports are claiming that Ford is making a comeback while the US-based carmaker is maintaining silence about any possibility of a comeback in India. However, there are many positive things due to which it may be possible that we will be able to see vehicles like EcoSport and Endeavor running on Indian roads again.
It has been a long time since Ford left India. For the last few days, the headlines regarding its return have been increasing. However, the American car company will have to make a lot of efforts to start business again. Let us know what are the chances of Ford re-entering India after recently seeing Endeavor and Ranger?
Ford did not break its silence
On one hand, various media reports are claiming that Ford is making a comeback, while the US-based carmaker is remaining tight-lipped about any possibility of a comeback in India. Recent developments related to Ford cars in India have fueled speculations about its comeback in the country.
Why did business close down in India?
Ford announced its exit from the Indian market in 2021 due to poor sales, resulting in a loss of $2 billion for the company here and ultimately completed the exit process in 2022. Apart from Ford, automakers like Chevrolet and Datsun also had to face such a situation.
Will there really be a comeback?
Entering or re-entering any country’s automobile market is a strategic decision for any automaker, which depends on several factors including market conditions, competition, customer preferences and regulatory environment.
However, there are many positive things, due to which it may be possible that we will be able to see vehicles like EcoSport and Endeavor running on Indian roads again. These mainly include the following points-
1. Government support to auto makers
2. Good grip on the pulse of the customer
3. Understanding Indian Business Model
4. Increasing number of middle-class customers
5. Growing exports of Indian automakers
