In an exciting announcement that’s sure to thrill fans, Kendrick Lamar will be the headline performer for the 2025 Apple Music Super Bowl LIX Halftime Show. The event, which will take place on February 9, 2025, at the Caesars Superdome in New Orleans, was confirmed by Roc Nation, Apple Music, and the NFL on Sunday.
A Historic Return
This performance will mark Lamar’s second Super Bowl Halftime Show appearance. He previously joined forces with Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige in 2022 for a memorable performance. Now, Lamar is set to bring his unique energy and artistry back to the world’s biggest stage.
“I’m thrilled to be back on the Super Bowl stage,” Kendrick Lamar said in a statement. I’ll remind everyone of the reasons why rap music is still the most popular genre today. They selected the appropriate one.
.@kendricklamar. #AppleMusicHalftime. NOLA. 2.9.2025. #SBLIX@applemusic @rocnation @nflonfox pic.twitter.com/Mdx7htWvaO
— NFL (@NFL) September 8, 2024Kendrick Lamar Recent Success
Kendrick Lamar has been making waves recently with his music. Earlier this year, his track “Not Like Us” became one of the biggest hits, topping the Billboard Hot 100 chart for two weeks. This came after his well-known joint effort on Future and Metro Boomin’s “Like That,” which also held the top spot for three weeks.
Lamar’s recent high-profile feud with Drake, marked by competitive diss tracks, has added to his buzz. Despite the drama, Lamar continues to dominate the music scene, with his latest album “Mr. Morale & the Big Steppers” solidifying his place as one of hip-hop’s most influential artists.
Jay-Z’s Praise
Shawn “Jay-Z” Carter, the creator of Roc Nation, voiced his enthusiasm for Kendrick Lamar’s impending performance. According to Jay-Z, Kendrick Lamar is an artist and performer who comes just once in a generation. His passion for hip-hop and culture greatly influences his artistic approach. He is unmatched in his capacity to define and shape culture throughout the world. Kendrick Lamar’s influence will last for many years because of his work, which goes beyond music.
Creative Direction and Production
The creative direction for Lamar’s halftime show will be handled by his pgLang company, which also managed his impactful “Big Steppers” tour. Directed by Hamish Hamilton, the program will be produced by DPS in association with Roc Nation and Jesse Collins.
Oliver Schusser, Vice President of Beats, Apple TV+, Sports, and Music at Apple, stressed the significance of the event. Schusser claims that the Apple Music Super Bowl Halftime Show pays tribute to the incredible musicians who make our favorite music. We’re thrilled to provide this program to fans worldwide, including the incredible Kendrick Lamar, along with unique movies, interviews, playlists, and more, all in Apple Music’s industry-best Spatial Audio quality.
KENDRICK LAMAR
SUPER BOWL HALFTIME SHOW
NEW ORLEANS pic.twitter.com/yN8DJausxh
— Complex Music (@ComplexMusic) September 8, 2024Looking Back at Recent Performances
The Super Bowl Halftime Show has seen impressive performances in recent years. Usher headlined the 2024 show, joined by Alicia Keys, Ludacris, and H.E.R., while Rihanna’s 2023 performance made headlines as she performed while pregnant. The 2022 show featured an all-star lineup including Lamar, Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige, and was acclaimed for its impact and creativity.
Lamar’s Legacy
Since his breakthrough album “Good Kid, m.A.A.d City” in 2012, Kendrick Lamar has become a pivotal figure in hip-hop. With 17 Grammy Awards and a Pulitzer Prize for his 2017 album “DAMN,” Lamar’s career continues to soar. His contributions to the genre and his cultural influence are undeniable, making him a perfect choice for the Super Bowl stage.
The 2025 Super Bowl Halftime Show promises to be a landmark event, celebrating one of rap’s most influential artists. Fans are eagerly anticipating Lamar’s performance, which is set to deliver a powerful and unforgettable show. As the countdown to February 9, 2025, begins, excitement builds for what is sure to be a historic moment in Super Bowl history.
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