Microsoft says that starting with Windows 11, it will begin testing advertising within the Start menu. The suggested area of the Start menu, which typically displays file suggestions, is supposed to be used by the program developer to propose Microsoft Store products.
Microsoft’s decision to incorporate app suggestions from Windows 10 and test advertisements in the Windows 11 Start menu may represent a calculated step forward for user engagement. Microsoft intends to take advantage of a significant opportunity to engage customers in a non-intrusive yet effective way by utilizing prime digital real estate within the Start menu. Additionally, Microsoft clarified that “this will appear only for Windows Insiders in the US Beta Channel and will not apply to commercial devices (devices managed by organizations)”.
What’s new in Windows 11!
It appears that Microsoft’s choice to try placing advertisements in the Windows 11 Start menu may be influenced by user feedback. Advertisements, according to experts, may give Microsoft new sources of income, but if they are seen as bothersome or disruptive, they may also drive away users. Microsoft has to make sure that the advertisements improve user experience rather than take away from it by closely monitoring user input.
Also, “Keeping commercial devices out and limiting the ads to Windows Insiders in the Beta Channel would help mitigate any negative reactions and allow Microsoft to evaluate the advertising’s effectiveness before expanding its distribution.” Yasin Hamidani, head of Media Care Brand Solutions, emphasized that Microsoft’s ability to strike the correct balance between monetization and user happiness will ultimately determine the initiative’s success.
Industry responds
According to industry insiders, this endeavor improves the user experience overall by offering relevant and customized recommendations, in addition to giving marketers more ways to reach their target demographic. The aforementioned advancements highlight Microsoft’s dedication to fostering significant connections and providing value to advertisers and users alike, particularly as we navigate the always changing digital marketing landscape. iCubesWire’s creator and CEO, Sahil Chopra, called it an exciting step toward building more dynamic and engaging digital ecosystems.
Analysts surmise that Microsoft’s decision to include advertisements on the Windows 11 Start menu is a practical move in the direction of a more commercialized user experience, in line with market trends observed on other platforms. Even though it could enhance product integration and upsell services, user choice and the intrusiveness of such advertisements must be carefully balanced. Ambika Sharma, the MD and creator of Pulp Strategy, said: “The effectiveness and acceptability of these ads will largely depend on their relevance and the value they bring to the user, versus their perceived interruption to their user experience.”
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