Google has indeed released an update to its political content policy, which will require election advertisers to provide clear disclosure if they have used artificial intelligence in their advertisements. These policy updates are set to take effect in mid-November, one year ahead of the 2024 presidential election. This move acknowledges the increasing significance of artificial intelligence in shaping the electoral landscape.
As per Google’s policy update, verified election advertisers will be required to disclose if AI was used in any of the following ways:
1. To create the appearance that a person said or did something they didn’t.
2. To alter footage of a real event or generate a realistic portrayal of an event that didn’t occur.
This disclosure obligation applies to all forms of content, including images, videos, and audio. Importantly, the disclosure must be prominently placed in a clear and conspicuous location where users are likely to notice it. This is a significant step towards transparency in election advertising involving AI-generated content.
The use of AI in political ads is gaining attention from lawmakers and the public. In this case, after President Joe Biden’s re-election announcement, the GOP released a 30-second advertisement describing it as an “AI-generated look into the country’s possible future if Joe Biden is re-elected in 2024.”
This use of AI in political advertising has raised concerns about the potential for misinformation and deepfake content. Lawmakers are becoming increasingly aware of the need to regulate and ensure transparency in the use of AI in such contexts to maintain the integrity of political discourse and elections. This issue is likely to be a subject of ongoing debate and regulation in the coming years.
The use of AI-generated content in political ads has raised concerns about the potential for misinformation and deceptive imagery. In June, Florida Gov. Ron DeSantis’ presidential campaign released a video that included fake images of President Donald Trump kissing Dr. Anthony Fauci. Notably, the video did not appear to disclose that these images were AI-generated.
In response to such instances, Rep. Yvette D. Clarke, a Democrat from New York, introduced a bill that aims to address this issue. The bill would require disclosures about the use of AI in election ads, aiming to promote transparency and prevent deceptive practices in political advertising.
This legislative effort reflects a growing awareness among lawmakers of the need to regulate and provide clarity regarding the use of AI in the realm of political communication. It’s part of broader discussions on maintaining the integrity of elections and political discourse in the digital age.
Rep. Yvette D. Clarke highlighted the significance of the 2024 election cycle, noting that it will mark the first time in U.S. history when AI-generated content is expected to be used in political ads by campaigns, political parties, and Super PACs. She emphasized the potential risks associated with AI-generated content, including its capacity to manipulate and deceive people on a large scale, which could have severe consequences for national security and election security.
In a related development, Senate leader Chuck Schumer unveiled plans to address AI-related issues and potentially crack down on its misuse. This reflects a growing recognition of the importance of regulating and overseeing the use of AI in various domains, including politics, to protect democratic processes and national security.
Fake or fact? :
The prospect of the 2024 election being characterized as the first “AI election” raises important questions about the potential impact of artificial intelligence on the electoral process. While AI can bring benefits like improved campaign strategies and voter engagement, it also raises concerns about misinformation, deepfakes, and manipulation.
Senate Majority Leader Chuck Schumer’s initiative to establish rules governing AI is a proactive step to address these concerns. His proposal focuses on enhancing security, accountability, and transparency while remaining adaptable to evolving technology. This effort reflects a recognition of the need to strike a balance between harnessing AI’s potential and safeguarding the integrity of elections. While voters should remain vigilant and informed, regulatory efforts aim to mitigate the risks associated with AI in elections.